BORN LOSERS - CYCLE GUITARS

Increasingly distant from their initial, perhaps somewhat simplistic but accurate, label—defined by a clear influence from the sound of Davie Allan & The Arrows—Born Losers present a diverse range of sounds, all imbued with a distinct sixties feel. Where the Arrows once reigned, they now share the stage with the Challengers or those Ventures who, having finished their time at Dolton Records, were beginning their career with Liberty. Biker rock blends with pop melodies, jazzy touches, and cadences reminiscent of soundtracks. And make no mistake, all of this is achieved without descending into sentimentality or superficiality. This is crucial, because the same seriousness and commitment conveyed through their visual and aesthetic approach is upheld by songs that, if you're not careful, will deliver a powerful punch.